Executive Resume
| Post Date: |
06-08-2010 |
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| Position: |
Senior Marketing Communications Manager |
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| Name: |
Melissa J. Utschig |
| Email: |
melissa@saratoganic.com |
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Description:
BACKGROUND SUMMARY
SENIOR MARKETING COMMUNICATIONS MANAGER with over 20 years of experience in the business-tobusiness marketing communications arena. Developed and honed skills in marketing communications, public relations, video production, event planning/management and web strategies that deliver value to the bottom line. Successfully executed senior management strategies by employing tactics that support both long-term branding and near-term sales missions. Have led diverse and globally dispersed staff members to results that exceeded expectations.
Demonstrated track record in: - Strategic Planning - Global Product Launches - Branding - E-Business Initiatives - Web Site Development - Video Production - Interactive/Multimedia Tools - Advertising - Public Relations - Trade Show Management - Market Research - Lead Generation - Multi-lingual Documentation - Internal/External Communications - Social Media
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